Restocked: Sex Wax

05.30.2017

Sex Wax

SEX WAX

WE ARE FULLY RESTOCKED IN WAX FROM SEX WAX! WE’VE GOT ALL TEMPERATURES — SHOP SEX WAX HERE.


Zog was shaping boards and running a small surf shop in Goleta, California in the early 1970’s. As fate would have, a chemist named Nate Skinner worked in a building next to Zog’s shop. Zog and Nate decided that with Nate’s scientific training and Zog’s surfing background, they were the perfect pair. They looked to develop a unique, high-performance wax.

Nate created and modified various wax prototypes over the next year. Then, Zog tested and evaluated under actual surfing conditions. Eventually, they arrived at a formula that met their specifications.

When the first batch of Sex Wax was ready for market, Zog loaded up his Ford pickup truck and hit the road on a sales run. For the next few days, he stopped at every surf shop he could find, trying to interest owners in a case of wax. At first, many retailers were reluctant to stock a new wax with a “suggestive” label and no track record. A few, however, were intrigued by the catchy name and decided to give it a try.

Slowly, by word of mouth, praise for the new wax spread up and down the California coast. Then, demand for the product steadily grew. Shops that had declined to carry Sex Wax, now called and asked to be included on the list of businesses Zog visited on his monthly sales runs. Soon, surfers from the East Coast, Gulf States, Hawaii and Japan wanted stores and shops in their areas to stock Zog’s wax. Finally, within a few short years, Sex Wax reached a world-wide market.

Words from the Sex Wax site.

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