Ocean & Earth Board Bags
OCEAN & EARTH BOARD BAGS
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Ocean & Earth was founded by Brian Cregan and Graham Williams. Later, in 1978, it was established by Brian Cregan and a staff of three through producing a couple of basic surfing products. Ocean & Earth slowly grew by establishing a network of retailers throughout NSW & Southern Qld (Australia). Staff knowledge of surfing helped with product development but many other areas of business were developed via trial and error.
The domestic distribution covered the majority of the main surfing areas by the early eighties. Then, some small export sales were achieved by “word of mouth” through contacts. Brian Cregan created these contacts in his travels surfing around the world. First production was done in an old four-room house and converted shop front. This soon became inadequate and in 1986, a 500sqm factory was built. This greatly improved efficiency for the business that was growing at a rate of 30-40% per year. Initial distribution direct from Sussex Inlet was replaced by a distributor in each state. Sales servicing for all of NSW was done by a permanent sales person operating from the factory at Sussex Inlet.
Finally, by the mid to late eighties, the Ocean & Earth product range had grown significantly. It grew to encompass a broad range of surfing accessories, backpacks and a small range of clothing which still is the backbone of the company today.