Slowly, by word of mouth, praise for the new wax spread up and down the California coast. Demand for the product grew steadily. Before, convenience stores and surf shops that had declined to carry it. Now, they called and asked to be included on the list of sales run visits. Soon, surfers from the East Coast, Gulf States, Hawaii and Japan wanted stores and shops in their areas to stock Zog’s wax, and within a few short years, Sex Wax reached a world-wide market.